A place to gather. A place to inform.
A place to share stories. A place to have fun.  For as long as we can remember, a sturdy cracker barrel on our front porch has been all these things, to all kinds of people. Family and friends. Guests and employees. Travelers and neighbors alike.

So it’s easy to see why, back in 1969, we decided to call ourselves Cracker Barrel Old Country Store^® . And why a cracker barrel continues to be one of the strongest and most relevant symbols of our brand.

Today, the words “Cracker Barrel” mean more to our guests than just a meal or place to shop—it’s a one-of-a-kind experience. They look forward to stepping through our doors and being greeted by friendly faces and an atmosphere that takes them to a different place and time. And our goal at CBRL Group, Inc. is to continue to find fresh, innovative ways to make sure that experience is the best it can be.

In 2007, our plan was to simplify and focus, capitalizing on the power of a single brand. We created a new brand architecture and began new advertising efforts. We optimized our capital structure to improve our business for the long term. Most of all, we focused on the basics to improve our guests’ experiences.

And we are pleased with our progress. In fact, a 2007 survey by the Kanbay Research Institute ranked Cracker Barrel #1 in casual dining when it comes to meeting customer expectations—the only full-service restaurant company to make customers’ “top-desired” list. We were also recognized as the most admired full-service restaurant company in the food service industry by Fortune magazine.

But, really, this is just the beginning, because there’s plenty to look forward to. So we hope you’ll pull up a chair alongside your favorite cracker barrel and enjoy a game of checkers or a glass of sweet tea as we share some of the stories—and the fun—we’ve had over the past year.