Vision To be the food company of choice.

Mission To drive sustainable growth through the power of our people and brands by better serving the needs of our consumers, customers and communities.

With 2007 sales of nearly $12 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. The Company's brands include Kellogg's ®, Keebler ®, Pop-Tarts®, Eggo®, Cheez-It ®, Nutri-Grain®, Rice Krispies ®, Morningstar Farms®, Famous Amos®, Special K ®, Stretch Island ®, All-Bran ®, Frosted Mini-Wheats®, Club ® and Kashi ®. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world.

Table of Contents

• Letter to Shareowners
• Global Operations
• Sustainable Dependable Global Brands
• Our Nutrition Heritage
• Our People
• Environmental Sustainability
• Corporate Social Responsibility
• Corporate Officers
• Board of Directors
• Manufacturing Locations and Brands
• Annual Report on Form 10-K